No one could have imagined what Covid-19 pandemic would entail for us, how it would alter our working life, and how it would force many businesses to devise new strategies to keep them afloat, growing, and prospering.
Learning emerges from adversity. We’ve all been contemplating on the digital strategy marketing lessons that will stick with us after a year of living through this pandemic. We, like every other brand, have had to rethink our go-to-market strategy. We established principles early on that served us well once shutdowns occurred. As the constraints continued, we leaned on a back-to-basics digital marketing pragmatism.
Ensure That You Have The Right People On Your Team
Always have a pool of capable professionals onboard. When a crisis comes, complacency or a narrow vision of what your team should be can lead to disaster.
You recruit the wrong people if you’re scared to delegate responsibility and trust that things will get done. It’s difficult to fire individuals or acknowledge you were mistaken about someone you recruited, but it’s a reality we must face in order to progress.
If you have good people but they don’t have the experience to take on new responsibilities, train them. It will foster loyalty, team spirit, and a strong future team. If you don’t have the funds to hire your A-team, look for freelancers and contractors who are eager to work as an extension of your team.
Make Sure Your Site Works On Mobile Too!
During the COVID-19 pandemic, many people were not able to access the internet. Thus, they were not able to look things up on their mobile devices. But in today’s era where most of your traffic is from mobile devices, and most of your sales happen there as well, it is very important for you to make sure that your website works well on mobile.
One thing that you should do to make sure that your website works well on mobile is to translate it. This will ensure that your content is understandable by everyone no matter the device they are using!
Another thing you can do is to use responsive design, which allows your site to resize and react according to the dimensions of the screen it’s being viewed on. This is one of the best ways to ensure that your site functions well on mobile.
Content Is Even More Important Than Ever Before
If you want to gain any success in your business, there is one thing that you have to focus on: content.
You are really not doing yourself any favors if all of the information you put out there is just a reshelling of what other people already said. What you should be focused on as an entrepreneur is providing unique and original content to your audience.
That is because you are not really helping yourself if all of the information that you provide has already been published, and it’s also not going to help you establish your credibility as an expert in your niche.
The COVID-19 pandemic really taught us that content is king, and we maintain that there are no mistakes when it comes to having the best quality of content possible. No matter how much SEO you try, or how many subscribers you have on social media, if the content you are giving to your readers is subpar, it’s going to do you more harm than good.
Bare With Your Audience’s Or Customer’s Pains
COVID-19 pandemic is a viral disease that infected and killed 206 million people worldwide and caused massive socio-economic, political, and cultural impacts around the world.
A majority of these deaths were concurrent with the initial outbreak of COVID-19 pandemic like wild fire on the internet even though it was not known what it was until later.
Horror stories shared by patients and doctors about their experiences during coronavirus strain infection are the main reason why people who didn’t have this infection yet were afraid of it.
When digital marketing is concerned, you need to learn that you shouldn’t be afraid to talk about the customer’s pain no matter how uncomfortable they may sound. This is because if you can relieve the pains of your audience, then they will love you more and tell people about it.
Tell the masses how you helped others and they will help you.
Digital marketing is more about educating your customer (not like advertising which is meant to merely tell about a product or service) so that they can make educated decisions. This method works very well indeed.
Communication Evolves, But It Never Goes Away
We were still engaging with one another despite the fact that the pandemic halted most of our physical engagements. We simply had to discover new means to do it, such as through social media and video conferencing services.
Businesses should always be on the lookout for new ways to engage with your clients and customers, whether it’s online or offline. Even in the most difficult of circumstances, radio silence has no justification. Keep in mind that you can’t expect clients to show up if you don’t make yourself visible too.
As COVID-19 has demonstrated, crisis timing is unpredictable. Therefore having a marketing strategy that can pivot to respond to the situation is crucial. By applying digital strategy marketing lessons learned since the pandemic hit, a brand or business can prepare for future crisis marketing and be a beacon of hope during these trying times by maintaining an adaptable, sensitive approach to their messaging.