Exposure is the goal of most business leaders. They take on advertising initiatives to communicate with their target market and even use a content marketing platform with the help of influencers who connect the brand to its audience. It is a way of introducing itself as a business that seeks to improve the lives of its clients. You can also see it as presenting a compelling story to convince people about the benefits of its products and services.
This marketing venture is exciting for both influencers and brands. Let us explore how you can create a compelling pitch and some tips that may help your future collaborations with brands.
WHO IS AN INFLUENCER?
An influencer is a professional in the marketing and creative industry who knows how to tell stories. Whether it is beauty & skincare, travel, culinary arts, and fashion, they have the knowledge and communication skills for an influencer marketing platform.
These people do a brand partnership, or what the industry calls collaboration. A content marketing professional uses their platformto help businesses grow their reach and expand their market. They serve as a bridge between the brand and its customers by telling a convincing story.
What are their stories? They come in different forms of media ranging from write-ups to video productions that show their personal experiences or anything under the sun. For instance, an influencer will post a video on the marketplace site to promote a particular product. The production can be a review or something that shows their real-life experience with it.
HOW DO INFLUENCERS HELP A BUSINESS?
The typical influencer in a marketing platform is an individual who exudes exciting energy. You would also feel their passion and enthusiasm for marketing and collaborating with brands through meaningful campaigns. Such skills help them maintain a healthy relationship with brands and create campaigns like no other.
People trust other people, and that is how an influencer in a marketplace or a social media site convinces others to follow suit. Their positive experience with a brand is compelling enough for other people to do the same thing. Some even search for a content creator to look for recommendations for the best restaurant in town or a travel agency that will help them book their future trips.
HOW TO PRESENT A PITCH?
It is not easy to break into an influencer marketing platform for content creators. You need to have a portfolio of projects or experiences that prove your capabilities as a digital professional. After that, have a compelling pitch that explains your goals. It is like a job interview with the company of your dreams, and here are some tips for you.
#1: TELL SOMETHING ABOUT YOURSELF
They always emphasise the importance of keeping things professionally or steering away from all things personal. However, you can start the pitch by telling the business a few trivia about yourself. It can be your dog’s name, how much you love Japanese cuisine or anything about your skills as a content marketing professional who has a platform.
#2: KEEP IT SHORT AND CONCISE
There is a time for meetings and brainstorming sessions with the brand. When sending your first email, keep it short. Also, do the same thing with your attached portfolio and avoid overwhelming the reader with unnecessary details. If you seek to engage in an influencer marketplace platform, focus on that project.
#3: ALWAYS INCLUDE YOUR PORTFOLIO
Your professional portfolio showcases your experiences and abilities as an influencer in a marketing platform. Include details such as your name, social media handle, and the metrics you reached. Another would be making it easy to understand because not all people are familiar with social media. For instance, be careful with interchanging words like “engagements” and “comments”.
#4: PRESENT YOUR PROJECT GOAL
Have a project goal when you send a pitch to your preferred brand. It can be helping them release the latest product or reach as many customers as possible on Instagram. Start by mentioning the content marketing and social platform you intend to use and the project itself.
#5: PREPARE A CONTENT STRATEGY
Provide a sample of an Instagram post or a table that summarises your strategy. These things help the business get an overview of what you want to post. If they have queries or concerns, it would be easy for you to patch things up rather than messing up the influencer marketplaceor the social media site you will use.
WHAT DO YOU NEED AS AN INFLUENCER?
Aside from an influencer marketing platform for creators, you still need other things that help you do your job as a digital professional. Here is a list of things you need to prepare for executing a project:
#1: CHOOSE A PLATFORM
Choose a social media site, influencer marketplace, or anything you can use to interact with your audience. First, build a convincing profile that serves as a facade. If you specialise in health & beauty, your page should show relevant content. The second would be consistent posts that spark the interest of everyone. Think of health tips when working from home or a make-up routine in less than five minutes.
#2: HAVE A WIDE REACH
There is a good reason why most influencers have thousands of Instagram audiences and Twitter followers. Platforms would be useless without them because you have to communicate through meaningful content. For instance, a perfectly-shot picture gets thousands of engagements, while an influencer marketplace is busy with many transactions.
#3: GET AN ORGANIC AUDIENCE AND ENGAGEMENTS
Relationships are natural, and the same thing should happen with online interactions. In the content marketing platform industry, an organic audience means a set of people instead of bots that make it appear a person has thousands of followers. An example would be genuine and authentic comments from their viewers instead of likes that only show a number.
#4: TELL YOUR STORY EFFECTIVELY
You are not telling a story about your favourite legend or cartoon character. Instead, the social media posts or listings at an influencer marketplace communicate your experiences as a brand customer, a person who needs a particular product, or anything about the topic. In short, the audience should understand everything you are saying.
Xiao Hong Shu is an influencer marketing platform for brands who wish to expand their reach and engage with customers. If you are an influencer, contact them for collaborations.