Deep linking involves the process of backlinking your blog posts to other blog posts. You can also use this technique with various pages on your website. (Though you should have most of these in your navigation bar anyway)
Getting visitors to your website is only the first step. You want to keep them there for as long as possible. You want them to click on as many pages as possible. The best way to do this is through deep linking.
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Use Deep Linking to Help Support Newer Blog Posts with Old Ones
Your older blog posts tend to get more traffic than new ones. New posts don’t have much in the way of awareness until a few people have come across them. Your older, popular posts are the perfect means to help people find newer content.
When you include a backlink in your old blog post, make sure that the link is relevant. Don’t just stick it anywhere random for the sake of having a link. This will cause your visitor to lose interest as the link they clicked leads to something they weren’t interested in.
Interlinking Your Own Pages Still Improves SEO
Even though you aren’t linking to pages outside of your website, (which you should still do, of course) interlinking your blog posts improves the navigability of your website. Spider bots like this and RankBrain gives you a better rank because of it.
Again, make sure you don’t overdo it. You can link between one and three of your blog posts to any one blog post. This should allow you to create a web where all of your older blog posts link to at least three newer ones, while the newer ones may only link to one or two others. Any more than this and the spider bots will become suspicious.
Give it a go! You’ll likely find that your traffic goes through several blog posts at once rather than just looking at a single one once you’ve accomplished this. More traffic means a higher rank which means even more traffic!
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