A website is a good start toward increased leads and sales via the internet.The website itself is not the goal.The goal is increased sales.The way a website can bring in more sales is by being found in search engine result pages.Google is the most popular search engine on the planet so it makes sense that a website appearing in the first couple of search result pages will draw more visitors to a website.

The tried and true techniques of Search Engine Optimization (SEO) are what will bring a website from obscurity to page 1.The technical aspects of SEO are complicated and time-consuming. Most small businesses do not have the wherewithal to manage an SEO campaign while also managing their operations. It makes the most sense to outsource this important function to a team of experts.

A New Jersey SEO company will do well for NJ small businesses because they have the local knowledge of the area.  But how to select the right NJ SEO company?

A good online marketing firm in NJ will start with an analysis of the site and company goals. If the analysis reveals bad links or Google penalties, they will “detox” the links. A keyword analysis will guide the selection of search terms based on competition and average monthly searches.They will build links manually from carefully chosen websites back to the company website.

The SEO firm will use experienced writers who can create content such as blog posts and guest posts related to the products or services the company intends to offer.

Finally, the NJ SEO consulting company should keep the customer well-informed of how the SEO campaign is going and make adjustments as needed.

Read this infographic from Landau Consulting to learn more about selecting your SEO partner.