The perfect recipe of success of your business can only be laid and carried out well by an expert. And what better than a team of experts. Growth hacking agency is the one-stop-solution to all your business needs. The experts of a growth hacking agency work as a perfect blend of marketing, technological and data-driven expertise.
In case you don’t want to settle with mere survival, growth-hackers offer you process-based techniques to achieve unmatched growth. And here is how:
- For a great kick-start to Startups
‘The third major cause of a startup failing is wasted advertising budget.’
– Statistic Brain Research Institute
Growth hacking is extremely important for startups just emerging into the fierce set-up of cut-throat competition and the ever-changing business environment. At such an early stage, every business needs to be fed with out-of-the-box creativity as well scientifically proven techniques in order to reach to a larger audience and get a strong foothold in the market and that too within a decent time-frame and budget.
Snapchat had just ventured into the business world when it reached out to growth hacking to become the gem of a company it is now.
- Product Development
“Make stuff people want.” – Paul Graham
Marking product development as the focus of growth hacking strategies can lead to sustainable growth numbers. Cultivating a meaningful product experience is of utmost importance. No business desires random hype. It’s actually constant growth that drives everyone. And that is how customer psychology work. To keep customers getting back to you, create a relevant product experience.
You can formulate two or more plans. Compare the ideas and work out the best one.
You can look up to your customers and analyze what really captures then develop features to the product accordingly.
- Budget Allocation
The methodology followed by growth hacking agencies is way different than what conventional marketers follow because all the endeavors of a growth hacking agency are centered around one thing and that is certainly growth! Growth hackers build a plan first and then decide the budget that will fit the procedure. The key is to align the budget with the plans whereas traditional marketing involves the inverse process.
- Setting objectives
In traditional marketing, objectives are usually spelt out by management personnel say for a quarter or six months. However, a growth hacker will lay out little steps to undertake over a short span of time. In other words, growth hacking agencies define relevant, specific and timely goals involving means rather than ends.Goal-setting also involves experimenting with the new variables.
- Identification of Target Audience
You just don’t need to reach out to your campaign to anybody and everybody. Finding the sweet spot among the audience that is most likely to convert into leads is what that interests business. Growth hacking agency will help you find and reach out to target audience through techniques like Google AdWords, Facebook/Instagram ads, Banner advertising and Email newsletters/marketing.
- Improvement of UX
Lead conversions will just amount to random hype if customers don’t get a meaningful user experience. Imagine having millions of users but none using the product. The situation is fatal for your business. The growth hacker will work with the same data built by the UX designer. A growth hacker must cover are:
- SEO Growth Hacking
SEO refers to attracting more traffic from search engines. A talented growth hacker will look into less competitive long-tail keywords which will get your site a better ranking on search engines. Here are some key areas which growth hackers will focus upon:
– Keyword Research
– Content Marketing
– Customer Journey Optimization
– Website Architecture and XML Sitemap
– Robots Meta Tags.
- Tracking Data
‘Data is at the heart of growth hacking, and the hacks must be tested to determine what is effective and what isn’t.’
Growth hacking agencies make use of data analytics tools to acquire, study and improve traffic data. They will then accordingly formulate further strategies keeping in mind the target numbers. This is probably the most way to get a deep insight into business statistics. The most popular data analytics tools used by growth hackers are Google Analytics, MixPanel, BounceX and Clicktale.
‘Growth Hacking is more of a mind-set than a tool kit.’
– Aaron Ginn
Indeed, growth hacking agency is a weapon you must hire so that you do not miss out on in the dog-eat-dog business world.