Managing an online business is one of the toughest challenges you could ever face. While running an online store is usually cheaper than a retail storefront, you also have to compete with other online businesses.
But that’s not all.
Since you are up against countless competitors on the web, you might find it hard to attract customers and sell your products. If you ever face this dilemma, try to optimise your ecommerce website for SEO.
SEO is crucial for ecommerce websites. It allows you to rank higher than your competitors, grow an audience, and improve your online presence.
However, SEO services are not a guarantee that your online business will thrive. Besides ecommerce SEO, other factors, such as web design and content, affect your website. Ultimately, these play a role in your ecommerce website’s rankings.
This guide will help you optimise your website for SEO in Singapore to increase your rankings. Here’s how you can attract more customers and drive sales, starting with basic keyword research.
3 SIMPLE TIPS FOR OPTIMISING YOUR ECOMMERCE WEBSITE
TIP #1: CONDUCT KEYWORD RESEARCH
Knowing the right keywords for your website is an essential aspect of SEO. You can incorporate keywords with your web pages to improve your SEO rankings.
Conduct extensive research, starting with identifying the right keywords for your website, specifically your homepage and product pages. These parts of your website are where you want to drive traffic the most, so look for appropriate keywords to help you succeed.
Try making a list of keywords that you can use when optimising your ecommerce website. There are two factors to consider when researching keywords: search volume and relevance.
Search volume refers to the number of people looking for a specific query. Keywords with high volume keywords are usually shorter and broader, but they have fierce competition. On the contrary, low search volume keywords tend to have longer terms and phrases, but they are much easier to rank higher.
Relevance is how relevant or vital a specific keyword is to your web page. For example, if your web page is all about SEO services in Singapore, that means your keywords for this page should be related to SEO as well.
Now for the crucial bit of keyword research: knowing the right keywords for your ecommerce website.
A simple way to find the right keywords is by using Google. You can type any term or phrase related to your products on Google to prompt different search results. For example, if you type “leather bags”, Google will show some suggestions like “leather bags in Singapore” before you enter. You could use these suggestions as keywords for your SEO strategy.
The only issue with using Google is that your options are severely limited. In that case, you are better off using a keyword research tool like Ubersuggest instead. Here, you can type a domain or keyword, and you can quickly acquire some insightful data.
TIP #2: CREATE CONTENT TO BOOST RANKINGS
Driving traffic to your ecommerce website is a long but worthwhile process. As long as you use the right keywords and create attention-grabbing content, you will surely succeed.
Start by creating high-quality content for your ecommerce website. You can set up a blog to share valuable information with your customers. Write about topics related to your products and business.
Try to come up with fresh ideas for your blog regularly. To do so, you can do the following:
- Stay updated on the latest changes in your industry
- Tell stories about your products or business
- Connect with your customers (send an email, message, etc.)
- Create topics related to your keywords
When writing content, remember to use internal links that redirect readers to other pages on your website, preferably your product pages. Doing so should increase your chances of boosting sales and SEO rankings.
Quality content is key to boosting your SEO rankings. Eventually, your blog posts should attract more potential customers. The more readers who appreciate your content, the more likely they will share your blog posts on different platforms. As a result, your number of inbound links will increase, thus positively influencing your rankings as well.
TIP #3: OPTIMISE YOUR PRODUCT PAGES
SEO services will significantly benefit your online business, but only if you optimise your product pages. This method focuses on making your product pages SEO-friendly to convert leads into sales and improve your site’s web visibility.
Product page optimisation is an essential part of ecommerce SEO because it lets your product pages become more visible on search engines. Apart from that, optimising your product pages is an excellent way to convert website visitors into customers.
The first step of optimising your product pages for ecommerce SEO is to focus on your title tags and meta descriptions. Each product page has a title tag and meta description that should appear on a relevant web search query. They are also the first things most potential customers see when searching for what you are offering, so you must optimise your title tags and meta descriptions.
Your product pages’ title tags and meta descriptions must contain essential details related to the following:
- Your product’s features (including its model number)
- Your target keywords
- The name of your product’s brand
- A brief description of your product
Besides your title tags and meta descriptions, your product pages must also contain high-quality images. If possible, you could also insert videos into your product pages to showcase your products and their selling points. Remember to add alt texts so customers with impaired vision can understand the description of your images and videos. Not only that, but it will also help search engine crawlers index your website, this improving your SEO rankings.
Lastly, you could also add testimonials or reviews to your product pages to build trust and loyalty. In doing so, potential customers can see that others have already bought your products, and they might even make a purchase if the review is positive.
CONSISTENCY IS KEY TO SUCCESS
Measure your performance by keeping track of your bounce rate, click-through rate (CTR), daily visitors, and other vital metrics. If you see a significant improvement, that means your ecommerce SEO strategy is a resounding success. Try to outsource your search engine optimisation efforts if you want to gain better results.
Get in touch with a trusted SEO agency in Singapore to learn more about the importance of SEO for ecommerce.