You don’t want your customers running pillar to post looking for your store. A big attractive signboard is sure to grab people’s attention. Choose a riveting name or logo to go with it. The store will also require indoor signs for different categories of clothing or accessories so people can easily navigate their way through the store.
If you’re dealing with fashion apparel or jewelry, it’s imperative that you have mirrors inside the store so potential customers can get an idea of what it looks like on them. Small mirrors can be used for accessories like shades and necklaces while full-length mirrors are better served for clothes.
It goes without saying that shelves are necessary paraphernalia in any store. Clothes, books and a hoard of other products can be neatly stacked on shelves and strategically placed for easy access.
- Garment racks
These are basically railings designed to display clothes in hangers. It is better suited for certain kinds of clothes which allows for easy sifting, as opposed to sitting folded inside a shelf.
The irony of mannequins is that although they are immovable, they can bring life to the clothes. Statistical studies have proved that clothes on a mannequin have a much higher scope of attracting attention rather than clothes stands like racks or tables. They lend an impression of how the clothes will look on an actual person. Besides, mannequins today are customized to match the theme of the store and can be easily available on sites like Displetech.
Ofcourse, every store will come with a billing counter but it pays to have multiple options like debit card and credit card system. Also, bills should be digitally recorded in your system for past reference and such.
- Store décor
Once you’ve gone through all the basic equipment, you can move on to the aesthetics. Your choice of theme will determine the demographic you appeal to. It’s also a way of expressing your creativity and talent. You can play with graphic display boards, edgy furniture or vintage finds. This will certainly go a long way in adding charm to the store while simultaneously kickstarting sales.
- Online indicator
Once the physical store is established, you can additionally design a website that showcases your unique collection. Most people look for information online so it’s an efficient tool to being recognized. You can also add your store on Google maps so customers don’t have a hard time locating the address. A social media portal also gives leeway for shoppers to interact with you, in case of any queries.